STRADEM
The Missing Middle

Close the gap between data and action.

We’re the consultancy that stays past the audit — embedding with your team until signals reach the systems that move revenue. In 90 days, your tracking is trusted, your insights ship, and your activation stack acts on them.

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47%
of CDP capabilities actually used — down from 55% in 2022. The gap is growing.
67%
of enterprises adopted a CDP. Value realization is widely reported as slow.
Trusted by marketing technology teams at

Most companies have two partners: one who analyzed the problem and walked away, and one who built the platform and moved on. We’re the third — the team that stays to close the gap between what your platform can do and what it actually does.

Analysis-only firms

Strategy decks, opportunity assessments, maturity scores. Recommendations sit on the shelf — clients can’t execute.

Implementation-only SIs

Platform stand-up, configuration, integration hours. They walk away after go-live — no activation, no measurable lift.

Stradem

Live journeys, experiments, content velocity, quarterly lift. We embed and stay until the work compounds.

Three places where analytics programs stall — and how we unblock them.

01

Implementation

Tracking plans exist but nobody trusts the data. Instrumentation drifts. Governance is a spreadsheet someone forgot to update.

We fix this with Data We build the analytics foundation teams actually use — not just audit.
02

Analysis

Dashboards exist but recommendations sit on the shelf. Insight never reaches the people who can act on it.

We fix this with Journeys We map the paths that connect insight to customer experience.
03

Activation

Tools are bought but signals never reach the systems that act — ad platforms, CDPs, CRMs, lifecycle tools.

We fix this with Action We push decisions into the platforms where work happens.

Assess. Activate. Compound.

01

Assess

A diagnostic to surface where activation is breaking down — what’s stalled, what’s misaligned, what’s never been connected. You leave with a prioritized backlog of activation gaps.

02

Activate

We embed to build and launch — journeys, experiments, content. Moving signals into the systems where decisions happen. First outcomes in 90 days.

03

Compound

Quarterly reviews, new use cases, measurable lift. The work compounds because we don’t walk away — each cycle layers on the last.

Marketing technology leaders in data-intensive industries.

01 Financial Services

Compliance-safe activation across regulated customer journeys.

02 B2B Technology & SaaS

Activation signals into product-led growth motions and expansion revenue.

03 Subscription, Media & Telecom

Churn prediction to retention action — closing the loop on subscriber lifecycle.

04 Retail & Consumer Brands

Cross-channel journey orchestration from first click to repeat purchase.

What changes when activation actually works.

Reduction in tracking discrepancies after implementation review
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Time-to-insight improvement after journey mapping
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Activation rate lift in first 90-day engagement
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Photo

Founder Name

Founder & Principal — Stradem

Add founder bio here. Background in marketing technology, analytics, and data activation. Experience working with enterprise teams across the implementation-to-activation spectrum. Why they started Stradem — the pattern they kept seeing.

LinkedIn →

Tell us where your data is getting stuck.

You’ll leave with two concrete activation gaps and how to close them — whether you hire us or not.

Book the 30-minute pressure test